Case Study: FunLab Therapy Website Design & SEO Development
Developer: Weblingo Website Design
Project Overview

FunLab Therapy provides a wide range of allied health and NDIS therapy services that support participants and their families in Sydney, the Central Coast, the Hunter, Newcastle, Lake Macquarie, and surrounding areas. Their mission is to deliver therapy that is not only effective but also engaging and accessible.

FunLab Therapy needed a professional, welcoming, and user-friendly website that would showcase their services, highlight their NDIS registration, and attract participants, carers, and support coordinators searching for reliable therapy providers. They partnered with Weblingo Website Design, experts in building NDIS and care-industry websites, to create a platform that balances professionalism, accessibility, and SEO-driven performance.

Weblingo’s Approach

Weblingo applied its proven NDIS-focused web design framework, designed specifically for disability support providers. The strategy ensured the site:

Communicates care and trust – using approachable visuals, warm branding, and clear language.

Highlights NDIS services – with service-specific pages optimised for participant and coordinator searches.

Provides easy access to enquiries – contact forms, quick links, and clear call-to-actions.

Delivers local SEO strength – targeting the regions FunLab Therapy operates in to capture high-intent searches.

Key Website Elements Delivered

Custom Homepage – strong introduction highlighting NDIS registration, services, and participant focus.

Dedicated Service Pages – covering therapy services, NDIS supports, assessments, and specialised programs.

Participant-Focused Content – written in clear, friendly, and accessible language to suit a wide audience.

About Us Section – showcasing FunLab Therapy’s mission, values, and professional team.

Contact Page with Enquiry Form – simple and accessible forms with direct phone and email integration.

NDIS-Centric Messaging – reinforcing trust through clear reference to NDIS compliance and supports.

Mobile-Friendly Responsive Design – ensuring the site is accessible for families, carers, and coordinators on the go.

Testimonials / Stories Section – optional space for participant experiences to build trust.

SSL Security & Fast Page Speed – critical for user trust and Google rankings.

Advanced SEO Performance Features

Weblingo integrated a robust SEO strategy designed to attract local traffic and support service discovery:

Regional Keyword Targeting – optimised for “NDIS therapy Sydney,” “allied health Central Coast,” “therapy services Newcastle,” and similar local searches.

Metadata Optimisation – carefully crafted page titles and meta descriptions for higher click-throughs.

Structured Headings (H1–H3) – for logical, SEO-friendly content organisation.

Image Optimisation & Alt Text – boosting search visibility while ensuring accessibility.

Local Business Schema Markup – increasing presence in Google Maps and local listings.

Service-Based Content Strategy – pages written to answer participant and coordinator queries, supporting long-tail SEO.

Internal Linking – connecting services, about, and contact pathways to strengthen navigation and SEO authority.

Mobile-First Optimisation – critical for participants and carers searching on phones.

Results

The FunLab Therapy website now delivers:

A welcoming and professional digital presence that reflects FunLab’s mission of providing accessible and engaging therapy.

A regionally optimised SEO framework that improves visibility across Sydney, Central Coast, Hunter, Newcastle, and Lake Macquarie.

A conversion-focused user journey, making it simple for participants and coordinators to enquire or learn more about services.

An authoritative platform that builds trust with participants, families, and NDIS stakeholders.

Why Weblingo for NDIS Businesses?

Weblingo has become a specialist in designing and developing websites for NDIS providers and care-based businesses. Their experience ensures that sites are:

NDIS-Ready – highlighting compliance, participant focus, and service clarity.

Designed for Accessibility – with clear layouts, readable fonts, and mobile optimisation.

SEO-Optimised for Local Reach – targeting service areas across Sydney, Central Coast, Hunter, Newcastle, and Lake Macquarie.

Built to Convert – enquiry forms, contact options, and easy navigation tailored for participants, carers, and coordinators.

Scalable for Growth – with the ability to add new services, resources, or blog content to support long-term organic reach.

With FunLab Therapy, Weblingo delivered a purpose-built website for the NDIS sector – combining strong SEO, participant-focused design, and regional targeting to help FunLab connect with more families and participants across NSW.